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De Laere to also serve as general manager, Aveda in North America.
December 2, 2016
By: Melissa Meisel
The Estée Lauder Companies Inc. appointed Barbara De Laere to senior vice president/general manager, Aveda – North America. Based at Aveda’s global headquarters in Blaine, Minn., she will be responsible for optimizing Aveda’s growth potential in North America. She will lead a talented team of executives to develop and execute Aveda’s North America go-to-market strategy – overseeing Applied Marketing, Retail, and Field Sales and Education. Her role will include strengthening Aveda’s winning strat...
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